The online launch separates the conception, lasting 8-10 weeks, and the maintenance, on the long-term. A good quality maintenance is necessary to ensure an interface that remains practical and a sustainable website. It includes technical support, adjustments, troubleshooting, revisions on demand, the guarantee that the website will evolve according to new technologies (min. 5 years) and the guidelines below to help those in charge with content management via WordPress. Contact-me for any question or feedback.
Writing texts dedicated to the web does not necessarily follow the same rules as writing creative texts. For example, in a creative text, it is well seen to use synonyms to avoid repetition, but in the case of a website, repetition is a good way to make search engines understand which keywords summarize your website.
You have at your disposal several HTML tags to structure your text, title or header tags (
h3 up to
h6) and the block or paragraph tag
p. These tags allow you to structure your page and are essential for a good referencing on search engines (SEO).
Avoid multiple font styles in blocks/paragraphs to make information stand out. To capture the attention of readers, prefer short, concise paragraphs and put keywords in titles/headings.
Take the examples of Build&nsbp;Up and
Avoid using different terms to describe the same thing. Let's take the example of
in HTML language) in between two words (e.g: Build Up)
nobr> allows to make a hyphenated noun unbreakable (e.g:
To avoid potential technical problems that may break your website, it is forbidden to use accents and spaces in the nomenclature of your images (e.g. "letagere.jpg" and not "l Etagere.jpg"). If you do not follow these rules, it is likely that nothing visible will happen, but it will weaken your website in the long run. For optimal accessibility, also make sure to give a real name to your images. (e.g:
Images must be accessible to people with visual disabilities. To have an accessible and well-referenced website (SEO), it is important to fill in the three fields "alternative text", "caption" and "description" in the WordPress media library. The
It's more complicated than it sounds to get the right formatted pictures. You need sufficient quality to avoid pixelated images, and you need to avoid images that are too heavy so as not to slow down the website in the long term. Today's mobile phones take pictures of such good quality that it is unlikely that you will end up with pixelated pictures. But beware of images that are too heavy. A single image that is too heavy won't make much difference, but when the server is saturated, the whole media library will have to be lightened. Below, the web export window on Photoshop. Whether you have access to Photoshop or not, make sure to respect the following points. I remain at your disposal to resize your images if needed. If there is only one image, send it to me by email and if you want me to crop a batch, rename the images correctly (see entry above) then gather them in a folder that you compress and send it to me by Wetransfer.
SEO is dependent on dozens of factors and having the best SEO imaginable is a mandate in itself. In the case of a non-commercial project, you have to respect the rules of ABC and let time do the rest. To contribute to a good SEO, the lexicon you use has a direct impact. Do the exercise of listing the keywords that categorize your organization and make sure they appear regularly in your texts. On each page, make sure that the most important keywords to describe the content of the page are present in the title (
h1). In the subtitle (
h3), summarize the content of the page. You then expand in the paragraphs/blocks (
p). Information that is mentioned in the title/header should be expanded in the subtitle and further developed in the text that follows. The work to be done in the media library (see Accessibility of images) also contributes to referencing.
When you go online, I install on your website the free widget of
Following these few tips requires time and discipline and I'm willing to bet that it will not be perfect. That's okay, my website isn't either! Respecting these notions will allow us to gain or avoid losing time in the long run. So just do your best. As you know, I'll stay by your side once the website is online for maintenance. You can contact me by email or make an appointment on Zoom in case of doubts and questions. Good luck!